Description

We invite you to join HCAF for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to Private Duty members.

Topic: What Will and Will Not Work in 2026 for Generating More Billable Hours & Clients

It's common knowledge that many home care agencies are still struggling to understand internet marketing and how to leverage its possibilities. Welton Hong breaks down the fundamentals of online marketing and why certain techniques work better than others, depending on what you want to accomplish. Need to drive more clients? Search optimization and pay-per-click advertising work wonders. To increase referrals, social media is quite effective. For both, you need a website that converts well, a pristine online reputation (driven by review quality and quantity), compatibility with mobile devices and plenty of high-grade content. You also need to be prepared to adjust your plans in tandem with the dynamic nature of online marketing. Home care agencies that stay up to date with the changes (and act on them) have a huge advantage in their local markets. 

Meet the Speaker

Welton Hong, Founder, Senior Care Marketing Max

Welton is a leading expert in helping home care agencies generate more clients from online directly to the phone line. He’s the author of the book “Home Care Marketing 2.0.” 

Welton has a graduate degree in Electrical Engineering from the University of Colorado at Boulder. Prior to starting Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle. He regularly speaks at conferences and other events for people in the senior care and end-of-life industries.  

Call for Sponsors

HCAF offers a variety of ways for vendors to promote their products and services, including sponsorship of education programs. To learn more about sponsoring this or another program, contact us for more information.  

Have an idea for a future HCAF Private Duty Chat? Please contact Jessica Devine, Director of Membership Growth & Retention.