Description

We invite you to join HCAF for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to Private Care members.

Topic: Building Your High-Value Private Pay Network - Quality Community Connections that Drive Sustainable Growth

You didn’t start your agency to spend all day hunting for clients who haggle over every dollar when there are families out there willing to pay well for the right care. In this webinar, we’re going to walk through exactly how to connect with the right people in your community who regularly work with families seeking private pay home care services. We’ll review the private pay landscape + referral sources to reach out to first, and the confidence to build these relationships without feeling salesy or pushy. This is about becoming the agency that comes to mind when someone needs to recommend quality private pay home care. 

What you’ll Learn:

• Identify the top 5-7 referral sources in your community who regularly work with families seeking private pay home care services and know exactly how to prioritize your outreach efforts
• Use proven conversation starters and relationship-building scripts to confidently approach potential referral partners without sounding pushy or sales-focused
• Create a simple follow-up system that keeps you top-of-mind with your referral sources and ensures consistent private pay client flow
• Position your agency as the premium private pay provider by communicating your unique value in a way that resonates with both referral sources and potential clients
• Develop a 30-day action plan with specific steps you can implement immediately to start building relationships that generate quality private pay referrals within the next month

Meet the Speaker

Becky Reel, Founder, Reel Home Care Consulting

Becky understands the highs and lowest lows of running a home care agency because she’s lived them firsthand. As a mother of two young children, she intimately knows the delicate balance of growing a business while treasuring precious moments at home. Her own home care journey speaks volumes – she built her agency into North America’s #1 ranked organization by Activated Insights, achieving remarkable 300% year-over-year growth. Under her leadership, the agency maintained its position in Activated Insights’ Top 100 for seven consecutive years. Yet Becky’s true success lies not just in these impressive metrics, but in how she achieved them while maintaining balance and purpose.

After a successful private equity acquisition, Becky embraced her passion for helping fellow agency owners and operators thrive. She deeply understands that success in home care extends beyond revenue and operations – it’s about building a business that enhances your life, not consumes it. What makes Becky unique is her blend of proven expertise with genuine empathy. Having walked in your shoes, she knows the weight of leadership challenges firsthand. Her mission centers on guiding home care leaders through their journey, whether it’s optimizing operations, building strong caregiver teams, or creating more time for life’s meaningful moments.

Call for Sponsors

HCAF offers a variety of ways for vendors to promote their products and services, including sponsorship of education programs. To learn more about sponsoring this or another program, contact us for more information. 

Have an idea for a future HCAF Private Duty Chat? Please contact Jessica Devine, Director of Membership Growth & Retention.