Personal care in the home is the fastest-growing segment of health care in the United States. Over 29,000 companies provide in-home care for the elderly and disabled. Besides offering the opportunity to make a difference, home care business owners can build a substantial business, earn a comfortable living, and build a significant retirement asset.
According to the Home Care Pulse Annual Benchmarking Report from Activated Insights, the median-sized home care company in 2024 generated $2,301,088 in annual revenue. The Top 10% Mastermind Group of the Home Care CEO Forum had an average annual revenue of $4.8 million, while the Top 5% Group had an average annual revenue of $14.8 million. This gives you a sense of the magnitude of the opportunity to grow your home care business.
The Home Care Executive Strategy Retreat is designed to help home care company owners develop a five-year vision, and a focused action plan that will take you into the top tiers of our industry. This interactive retreat will guide you through six strategy elements that will help you grow your businesses, increase your income, and help you prepare for the future.
This program will provide the tools for home care company owners to plan, organize, and execute a strategy to grow your business and get ready for the future.
As a result of this interactive retreat, participants will be able to:
Plenty of networking opportunities will be included not only through roundtable discussions, but also during breakfast on both days, lunch, breaks with refreshments, and a happy hour reception with fellow colleagues, representatives from both HCAF and Home Care CEO Forum, as well as sponsors offering products and services to help your home care business grow and succeed.
Participants who complete the full program will receive 7.0 continuing education credits in skilled nursing, occupational therapy, and speech-language pathology and audiology. For accountants, the full program will include 5.0 TB (technical business) and 2.0 BEH (behavioral) continuing professional education credits.

Stephen Tweed, CSP, has spent the last 30 years working with home care organizations that want to grow and with home care leaders who want to prepare for the future. He is the CEO of Leading Home Care, a Tweed Jeffries Company, and founder of the Home Care CEO Forum, a network of executives in the top tiers of the home care industry.
Stephen is an internationally recognized health care and business strategist, award-winning professional speaker, and published author. His most recent book, Conquering the Crisis: Proven Solutions for Caregiver Recruiting and Retention, was published in 2018.
Stephen also serves as adjunct instructor in Corporate Culture in the Nido R. Qubein Graduate School of Communication at High Point University in High Point, NC.

Embassy Suites by Hilton
St Augustine Beach Oceanfront Resort
300 A1A Beach Boulevard
St. Augustine, FL 32080
Nestled between Anastasia State Park and the St. Johns County Fishing Pier and Recreation area, Embassy Suites by Hilton St. Augustine Beach Oceanfront Resort offers an idyllic escape on the shores of St. Augustine. This premier location ensures guests are just three miles from the historic downtown, blending the tranquility of beachfront living with the charm of St. Augustine's rich heritage. Each guestroom is a testament to luxury, with granite vanities, travertine baths, and hand-crafted furniture, designed for comfort and elegance.
Special Group Rate: $209 per night plus tax and $30 daily resort fee, which includes:
Parking: Resort is valet only. $42 per day plus tax. Subject to change.
Click here to reserve your room at the discounted group rate before availability runs out or the November 12, 2026 deadline passes.
If your organization serves the Florida home care provider community, our advertising and sponsorship opportunities are a wise investment to promote your products and services. Vendors may sponsor our year-round continuing education and professional development programs and advertise on our website and in our publications. Make sure home care providers think of you first!
Sponsorships for this event are available at the Platinum, Gold, and Silver levels for in-person exhibitors and on an à la carte basis for virtual exhibitors. For inquiries, please contact Patti Heid at pheid@homecarefla.org or call (850) 222-8967. Click here for more information.
Register online or call (850) 222-8967 to register by phone. HCAF members are entitled to a discounted registration rate! To take advantage of the member discount, please log into your profile before registering.
Registration fees for this program are as follows:
The registration fee includes breakfast, lunch, refreshment breaks, and reception.
Registration fees will increase by $50 two weeks before the retreat.
By registering for this event, you are agreeing to our payments, cancellation, and substitution policies.