Description

We invite you to join HCAF for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to Private Duty members.

Topic: Message Mapping: Crafting Clear & Consistent Communications for Impact

Message Mapping is a structured framework that helps home care organizations prepare crisp, consistent messages tailored to stakeholders’ concerns—such as clients, staff, families, regulators, and partners—especially during crises or complex communications. 

This session will walk attendees through message mapping fundamentals, demonstrate how to apply them in everyday and emergency messaging scenarios, and provide practical templates and examples for immediate use.

Why It Matters for Home Care Professionals:

Home care providers often navigate sensitive topics—such as safety, staffing shortages, and regulatory changes—where clarity and trust are essential.

Message mapping empowers teams to align on messaging, minimize mixed signals, and deliver proactive, reassuring communication both internally and externally.

It’s a versatile tool—valuable in daily operations, policy discussions, and crisis scenarios.

Meet the Speaker

Jacob Winge, Public Affairs Specialist, TLC Marketing and Creative Services

Jacob is a Fifth Generation Floridian and a civic leader with nearly two decades of leadership in strategic planning, fundraising, marketing, and business development across Higher Education, Government, Eco-Tourism, and Healthcare. Jacob is a recognized Public Historian,  a member of the Brigade of the American Revolution and  the Southern Conference on British Studies. He is a former Board President of the Friends of the Collier County Museums, the Florida College System Student Government Association, East Naples Kiwanis, and East Naples Civic & Commerce among Board service with over thirty nonprofits, chambers, and government advisory boards. He has received multiple awards and honors for his leadership and contributions, such as the "40 Under 40" by Gulfshore Business Magazine, the FCSSGA Bob Graham Lifetime Achievement Award, the Daughter's of the American Revolution Community Service Award, and the FCSAA Leadership Enhancement Award. He is completing his MBA from Ave Maria University and holds a BASc in Supervision and Management from Florida SouthWestern State College. Jacob is a graduate of Associate Leadership Collier, Leadership Collier, and Charter Class Alumni of Leadership Estero. He lives in East Naples with his wife Alexandria and daughter Wren. 

Call for Sponsors

HCAF offers a variety of ways for vendors to promote their products and services, including sponsorship of education programs. To learn more about sponsoring this or another program, contact us for more information.  

Have an idea for a future HCAF Private Duty Chat? Please contact Jessica Devine, Director of Membership Growth & Retention.