This registration page may not work well in Internet Explorer. Please use a different browser to complete your registration.

August Private Duty Lunch Chat: GUIDE – The Million Dollar Opportunity Hiding in Plain Sight (Zoom)

August 12, 2026 12:00 PM - 1:00 PM (EDT)

Description

We invite you to join HCAF for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to Private Care & Medicaid Specialty members.

Topic: GUIDE – The Million Dollar Opportunity Hiding in Plain Sight

A new CMS model is creating powerful opportunities for home care agencies—especially those focused on dementia care and respite services. But success depends on understanding how to effectively position your organization and become GUIDE-ready.

This webinar breaks down the GUIDE model in clear, practical terms, helping you understand what it is, why it matters, and how to activate it within your agency. You’ll walk away with actionable insights to help you tap into a significant new revenue stream while enhancing care offerings.

In this session, participants will:

  • Understand what the GUIDE model is and why it matters for agency growth
  • Identify how GUIDE aligns with dementia care and respite services
  • Explore new referral pathways and revenue opportunities tied to GUIDE participation
  • Learn the key steps to begin unlocking a potential $1M revenue opportunity

Whether you’re looking to expand services or strengthen your market position, this session will provide the roadmap to get started.

Meet the Speaker

Debbie Miller, Creator, 52 Weeks Marketing

Utilizing her previous marketing experience in “Big Pharma”, Debbie created the 52 Weeks Sales and Marketing system. In ten years, Debbie built a $12.5-million-dollar home care organization, using the 52 Weeks B2B Sales & Marketing System. Understanding the daily challenges facing providers today, she is passionate about helping owners differentiate themselves, dominate their markets and grow their businesses. With her “marketing in a box”, approach and accompanying CRM software, providers across the country are finding it easier to direct, manage, and motivate their marketing teams. With only 3% of home care providers having sales and marketing experience, working with 52 Weeks Marketing is like having the Marketing Director you always wanted but couldn’t afford and probably could never find!

Call for Sponsors

HCAF offers a variety of ways for vendors to promote their products and services, including sponsorship of education programs. To learn more about sponsoring this or another program, contact us for more information.  

Have an idea for a future HCAF Private Duty Chat? Please contact Jessica Devine, Director of Membership Growth & Retention.

Time

Please login at 11:45 AM ET.

Pricing

Register online or call (850) 222-8967 to register by phone. HCAF members receive a discounted registration rate! To obtain the member discount, please log in to your profile before registering.

• HCAF Private Care Members: FREE
• All Other HCAF Members: $15
• Prospective Members: $25

Registrants are encouraged to log in to the program at least 15 minutes prior to the start time. Additional logins will be charged an additional registration fee. By registering for this program, you are agreeing to our payments, cancellation, and substitution policies.  

View Event

Contact Information

HCAF
Name: HCAF
Phone: (850) 222-8967
Email: info@homecarefla.org
We're sorry. No registrations are currently available. You may wish to contact the event organizer for assistance.
{{ vm.EventInfo.ErrorMessage }}

Select Registration Options

Edit
{{vm.regWarningMessage}}
{{vm.regAlertMessage}}

Exhibitor Opportunities

Name Price Att Qty
{{ et.Name }}
{{ et.IncludedAttendeesCount }} {{ et.AttendeeRegType.RemainingPerType }} Remaining {{ et.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ et.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ et.Remaining }} Remaining
 Sold out

Attendee Registration Options Total Remaining: {{ vm.EventInfo.VacantSpotsPerEvent }}

Waiting List Available
{{ vm.stats.totalAttendeesCount }} Registered , {{ vm.OverallOverAmount() }} on Waiting List , {{ vm.OverallOverAmount() }} Over Limit
Name Price Qty
{{ rt.Name }}
{{ rt.IsMemberOnly ? ' (Members Only)' : '' }}
Limit: {{ rt.LimitPerPurchase }}
Included Attendees: {{ rt.AttendeesCountPerOneRegistration }}
{{rt.Price | currency }} {{rt.PriceAfterDiscount | currency }} {{ rt.Price | currency }}
{{ rt.RemainingPerType }} Remaining
{{ rt.RemainingPerType * -1 }} on Waiting List
{{ rt.RemainingPerType * -1 }} Over Limit

{{'[[Sponsorship]] Opportunities' | localizeString:'['}}

Name Price Att Qty
{{ st.Name }}
{{ st.IncludedAttendeesCount }} {{ st.AttendeeRegType.RemainingPerType }} Remaining {{ st.AttendeeRegType.RemainingPerType * -1 }} on Waiting List {{ st.AttendeeRegType.RemainingPerType * -1 }} Over Limit
{{ st.Remaining }} Remaining
 Sold out
Continue

Registration Information

Edit

Exhibitor - {{er.Name}}

Exhibitor #{{ $index + 1 }}

Total: {{exhibitor.TotalPrice | currency}} {{ exhibitor.IsBenefit ? "- Included as a Benefit" : exhibitor.IsDiscounted ? "- Discounts have been applied" : ""}}
Exhibitor Directory
Primary Contact
Booth Information
Additional Information
Additional Items

Attendee - {{er.Name}}

{{ att.getAttendeeTerm(vm.EventSettings.AdditionalAttendeesTerm, $index) }} #{{ att.getAttendeeIndexDisplay(vm.EventSettings.AdditionalAttendeesTerm, $index) }}

Total: {{att.TotalPrice | currency}} {{att.DiscountMessage | localizeString:'['}}
A No Show fee is being assessed for {{fee.EventName}} on {{fee.EventStartLocalTimeString}}.
More Information Less information

Address

Phone

Additional Information
Event Sessions

{{slot.Name}}

{{$select.selected.SessionName}}
(full)
{{slot.SelectedSession.SessionDescription + (slot.HasFees ? " (Price: " + (slot.PriceTotal | currency) +")" : "")}}
Additional Items

{{'[[Sponsorship+]]' | localizeString:'['}} - {{er.Name}}

{{'[[Sponsor]]' | localizeString:'['}} #{{ $index + 1 }}

Total: {{sponsor.Price | currency}}
Continue

Additional Items

Edit

{{(vm.EventInfo.Terms.Donation || "Fundraising") + " Opportunities"}}

Campaign Name Item Description Amount
{{item.CampaignName}} {{item.Description + (item.ShowMinimumPrice && item.MinimumPrice ? " (Min: " + item.MinimumPrice + ")" : "")}}
Continue

Complete Registration

Edit

Terms & Conditions

No Show Policy

{{ vm.EventInfo.EventSettings.NoShowPolicy }}

Enter Promo Code

Billing Contact

Registration Protection
This event is synced to a webinar so no confirmation email will be sent from GrowthZone.

Thank you to our {{'[[Sponsor+]]' | localizeString:'['}}