Description

We invite you to join HCAF for this informative chat about hot topics affecting the Private Duty home care sector. As a benefit of membership, these monthly online programs are offered at no cost to Private Care & Medicaid Specialty members.

Topic: GUIDE – The Million Dollar Opportunity Hiding in Plain Sight

A new CMS model is creating powerful opportunities for home care agencies—especially those focused on dementia care and respite services. But success depends on understanding how to effectively position your organization and become GUIDE-ready.

This webinar breaks down the GUIDE model in clear, practical terms, helping you understand what it is, why it matters, and how to activate it within your agency. You’ll walk away with actionable insights to help you tap into a significant new revenue stream while enhancing care offerings.

In this session, participants will:

• Understand what the GUIDE model is and why it matters for agency growth
• Identify how GUIDE aligns with dementia care and respite services
• Explore new referral pathways and revenue opportunities tied to GUIDE participation
• Learn the key steps to begin unlocking a potential $1M revenue opportunity

Whether you’re looking to expand services or strengthen your market position, this session will provide the roadmap to get started.

Meet the Speaker

Debbie Miller, Creator, 52 Weeks Marketing

Utilizing her previous marketing experience in “Big Pharma”, Debbie created the 52 Weeks Sales and Marketing system. In ten years, Debbie built a $12.5-million-dollar home care organization, using the 52 Weeks B2B Sales & Marketing System. Understanding the daily challenges facing providers today, she is passionate about helping owners differentiate themselves, dominate their markets and grow their businesses. With her “marketing in a box”, approach and accompanying CRM software, providers across the country are finding it easier to direct, manage, and motivate their marketing teams. With only 3% of home care providers having sales and marketing experience, working with 52 Weeks Marketing is like having the Marketing Director you always wanted but couldn’t afford and probably could never find!

Call for Sponsors

HCAF offers a variety of ways for vendors to promote their products and services, including sponsorship of education programs. To learn more about sponsoring this or another program, contact us for more information.  

Have an idea for a future HCAF Private Duty Chat? Please contact Jessica Devine, Director of Membership Growth & Retention.