September Private Duty Lunch Chat: Online Brand Management for Home Care Agencies (Webinar)
2025-09-10 12:00 - 13:00 (America/New_York)
We invite you to join HCAF for this informative chat about hot topics affecting the Private Care home care sector. As a benefit of membership, these monthly online programs are offered at no cost to HCAF Private Care Members.Topic: Shaping Trust: Online Brand Management for Home Care AgenciesYour online brand is more than just your logo or website it's how potential clients perceive your agency before they ever speak to you. This one-hour webinar will guide home care providers through the essentials of online brand management to help build credibility, trust, and a strong reputation in the communities they serve.You'll discover how to:Craft a consistent and trustworthy online presenceBuilding a localized search through map optimizationManage and respond to reviews on platforms like Google and YelpUse social media to connect with clients and caregiversAvoid common pitfalls that can damage your reputationIn addition, you'll leave with tools and resources you can use today!Join us to learn how to take control of your digital footprint, enhance your brand's credibility, and attract the right clients and caregivers through a thoughtful online presence.Meet the SpeakerDenis Sinelnikov is the Founder and CEO of Media Components, a digital marketing agency established in January 2006, focused on enhancing profitability and online presence for businesses of all sizes. In addition to leading Media Components, Denis serves as a member of the Forbes Agency Council, which connects industry leaders across PR, media, and advertising. Denis also founded Curis Digital, a premier home care marketing agency, in January 2020. Previous experience includes two leadership roles at World Travel Holdings as Web Design Manager and at Neomind Studio LLC as Co-Founder and Director of Media Design. Early career experience includes web design and development at CDNOW.com Inc. Denis holds a BS in Information Science & Technology from Penn State University and participated in networking seminars from 2005 to 2006.Call for SponsorsHCAF offers a variety of ways for vendors to promote their products and services, including sponsorship of education programs. To learn more about sponsoring this or another program, contact us for more information. Have an idea for a future HCAF Private Duty Chat? Please contact Jessica Devine, Director of Membership Growth & Retention.
